VIEW GA “Dlinnoye Lake”
A country hotel located amidst a pine forest on the shore of the eponymous lake.
A country hotel nestled in a pine forest on the lakeshore.
VIEW GA “Dlinnoye Lake”
Purchase standalone apartments
This project offers direct purchase of specific apartments. Visit the project website to browse available options, select your preferred unit, and complete the purchase.
An operational recreational facility
Forest Fund Land
Launch
We are open to new investors
Market Analysis
General Overview of the Russian Tourism Market
The Russian tourism market is demonstrating impressive growth dynamics. In 2024, the number of domestic tourist trips reached a record 119 million, which is 37% higher than in 2021.
Investments in Russian tourism exceeded 1 trillion rubles in 2024, a 35% increase compared to the previous year.
From 2020 to 2024, the number of tourist trips nearly doubled—from 61 million to 119 million. This growth has been driven by government support measures, including the tourist cashback program, as well as the development of the national project "Tourism and Hospitality Industry."
Dynamics of Tourist Trips in Russia (millions)
+95% over 4 yearsGeneral Overview of the Russian Market of Tourism and Recreational Clusters
A tourism and recreation cluster is a geographically concentrated group of tourism and hospitality social institutions that complement and strengthen the competitive advantages of individual components as well as the cluster as a whole.
Tourism and recreational clusters are a key element of the modern tourism industry, contributing to regional development and enhancing their competitiveness in the tourism market.
The highest number of tourism clusters is concentrated in the Central Federal District (12), followed by the Southern (10) and Northwestern (8) federal districts.
Distribution of Tourism Clusters by Federal Districts
CFD leadsReasons for the Popularity of Tourism Clusters
Enhanced Competitiveness
The cluster approach strengthens the competitive advantages of participants and the region as a whole.
Synergy Effect
Combining the capabilities of all participants enables finding the most effective methods for promoting services in the market.
Attracting Investments
Clusters attract both government and private investments into regional development.
Infrastructure Development
Cluster creation stimulates the development of regional tourism infrastructure.
Job Creation
Tourism provides numerous opportunities for creating new jobs.
Innovative Development
Cluster organization stimulates innovation in the tourism sector.
Investments and Financing of Tourism Clusters
Investment volume in Russian tourism clusters has shown significant growth in recent years. While 24.2 billion rubles were allocated for the development of tourism clusters in 2022, this figure is expected to reach 200 billion rubles by 2025. The most notable investment growth is observed in 2024–2025, driven by the implementation of the national project "Tourism and Hospitality Industry".
Government Support and Funding
As part of government support for tourism clusters, approximately 30 billion rubles are planned to be allocated between 2023 and 2025 for infrastructure development. Additionally, around 200 billion rubles have been allocated in the draft federal budget for 2025 to support the tourism sector.
Investment Trends in Tourism Clusters (billion RUB)
+727% over 3 yearsAnalysis of the Ethnotourism Market in Russia
Ethnotourism in Russia is experiencing a period of steady growth, showing significant increases in both total tourist flow and its share within domestic tourism. Despite a temporary decline in 2020 due to the COVID-19 pandemic, the sector demonstrates consistent positive dynamics.
Key Development Trends
Growing popularity of authentic cultural experiences, tourists shifting focus to domestic destinations, the rise of "slow travel," and integration of ethnotourism with wellness tourism.
Development Dynamics of Ethnotourism (millions of people)
+68% over 5 yearsStructure of Ethnotourism Infrastructure in Russia
Traditional houses make up the largest share of ethnic accommodation (32.8%), highlighting the importance of authentic experiences for tourists. The popularity of "izba tourism" or "village stays" has significantly increased — one in five Russians (21%) discovered this form of ethnotourism in 2024.
Ethnic hotels rank second with a 23.3% share in accommodation. These facilities are conceptual hotels incorporating national architectural styles, traditional materials, and ethnographic interior designs.
Development Trends
Glamping ranks third in market share (16.4%) and shows the highest growth rate. Yurt complexes, representing 12.1% of the market, are also expanding rapidly, especially in regions with nomadic traditions.
Eco-hotels hold a smaller share (6.2%), but their popularity continues to grow due to rising environmental awareness. Guest houses account for 9.2% of the market, offering cozy and personalized stays.
Structure of Ethnotourism Infrastructure in Russia
Leader: Traditional HousesMarket of Ethnic-Themed Hotels in Russia
The market of ethnic-themed hotels in Russia shows steady growth in both the number of facilities and visitor numbers. The number of such hotels has increased from 450 in 2019 to 720 in 2024, representing a 60% growth. Particularly active development occurred between 2022 and 2024, with an annual increase of 70–80 properties.
Key Metrics
Visitor numbers at ethnic-themed hotels show strong dynamics. After a temporary decline in 2020 (520 thousand visitors), attendance recovered and reached 1.15 million in 2024. Average hotel occupancy rose from 58% in 2019 to 72% in 2024, confirming the high popularity of this accommodation format.
Visitor Trends at Ethnic-Themed Hotels (thousands of people)
+120% over 5 years
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How Is the Perfect Stay Created?
Reviews About Our Properties.
Tamara Pankratova
24.08.2024
Natalia Z.
29.09.2024
Anna
02.03.2025
vika veselaya
25.04.2025
VIEW GA: Successful Projects — the Foundation of Future Growth
The experience of successfully launching the first hotels in the VIEW GA network (Volochaevka, Semagino) proves the viability of our business model, market demand for our product, and the team's ability to deliver on its goals.
Case: VIEW GA “Volochaevka”
Urban comforts, forest landscapes, retreats for hedonists.
View reviews on Yandex
Case: VIEW GA “Simaginskoye Lake”
Urban comfort, mysterious forest, complete tranquility
View reviews on Yandex
Case: VIEW GA “Leskolovo”
Investment project for a multifunctional suburban complex.
Case: VIEW GA “Vuoksa”
A countryside resort on the shore of a scenic lake.
Ready to participate in building Russia’s hospitality infrastructure and earn targeted returns?
By investing in Northern Capital, you acquire a stake in a diversified portfolio of promising real estate projects—including resort hotels, urban apartments, and other properties—with a target annual return of 15–17%, plus potential for additional profit from the sale of completed assets.
Professional management and transparency are our core principles.
Your Benefits
- Stake in a diversified real estate portfolio
- Target return of 15–17% per year
- Additional profit potential from asset sales
- Professional asset management
Investment Terms
- For qualified investors only
- Direct ownership of North Stock assets
- Regular reporting and full transparency
Offer intended for qualified investors.